338.47004 / C366I
Chapman,Merrill R.
IN SEARCH OF STUPIDITY
/ OVER 20 YEARS OF HIGH-TECH MARKETING DISASTERS
.- Apress,San Francisco, 2003
.- xii,252 .
ISBN: 1590591046
Subject Headings:
Computer Software Industry -- Management -- Case Studies;
Computer Industry -- Management -- Case Studies;
Business Failures -- Case Studies;
Copy Details:
Acc. No.: A148178, Full Call No.: 338.47004 C366I, Item type: Written-off , Location: ,
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