658.8 / Z37S2
Zeithaml,Valarie A.
SERVICES MARKETING
/ INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
.- 2nd
.- Irwin/Mcgraw-Hill, Boston, 2000
.- xviii,620 .
ISBN: 0072312211
Subject Headings:
Service Industries -- Marketing;
Customer Service;
Marketing;
Author Added Entry:
Bitner,Mary Jo;
Copy Details:
Acc. No.: A147238, Full Call No.: 658.8 Z37S2, Item type: Books , Location: General Stacks,
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