658.8 / P426e8
Perreault, William D.
ESSENTIALS OF MARKETING : A GLOBAL -- MANAGERIAL APPROACH
/ William D. Perreault and E. Jerome Mccarthy
.- 8th
.- Boston: Irwin/Mcgraw-Hill , c2000
.- xxvii, 628p .
ISBN: 0071179089
Subject Headings:
Marketing;
Author Added Entry:
Mccarthy, E. Jerome;
Copy Details:
Acc. No.: A135606, Full Call No.: 658.8 P426e8, Item type: Books , Location: General Stacks,
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