658.827  / K848B <br/>
Kotler,Philip <br/>
       B2B BRAND MANAGEMENT 
 / 
 .-  Springer-Verlag, Berlin,  2006 
 .- xvi,357 . 
<br><u>ISBN:</u> 3540253602 
<br/><u>Subject Headings:</u> <br/>Brand Name Products -- Management;<br/>Brand Name Products -- Case Studies;
<br/><U>Author Added Entry: </u><br/>Pfoertsch,Waldemar;
<br><U>Copy Details:</u><br> Acc. No.: <b>A158324</b>, Full Call No.: 658.827 K848B,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>