658.827  / EL53E2 <br/>
Ellwood,Iain <br/>
       THE ESSENTIAL BRAND BOOK 
 / OVER 100 TECHNIQUES TO INCREASE BRAND VALUE 
 .- 2nd 
 .-  Kogan Page, London,  2002 
 .- xi,321 . 
<br><u>ISBN:</u> 0749438630 
<br/><u>Subject Headings:</u> <br/>Brand Name Products;<br/>Product Management;
<br><U>Copy Details:</u><br> Acc. No.: <b>A142959</b>, Full Call No.: 658.827 EL53E2,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>