658.802 / SM64M3
Smith,P. R.
MARKETING COMMUNICATIONS
/ AN INTEGRATED APPROACH
.- 3rd
.- Kogan Page, London, 2002
.- xvi,640 .
ISBN: 0749436697
Subject Headings:
Communication In Marketing;
Author Added Entry:
Taylor,Jonathan;
Copy Details:
Acc. No.: A142960, Full Call No.: 658.802 SM64M3, Item type: Books , Location: General Stacks,
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