659.111 / J199M
Jain,Abhinandan Kumar
MEDIA PLANNING MODELS : A REVIEW
/
.- Indian Institute Of Management, Ahmedabad, 1975
.- 20 .
.- ( India Institute Of Management, Ahmedabad
Subject Headings:
Advertising;
Advertising Media Planning;
Copy Details:
Acc. No.: A139299, Full Call No.: 659.111 J199M, Item type: To Be Weeded Out (IIM REport) , Location: COMPACT STORAGE (BASEMENT),
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