658.82 / M96L
Murthy,K. R.S.
LIJJAT
/ ANALYSIS AND IMPLICATIONS
.- Indian Institute Of Management,Ahmedabad, c1970
.- 18 .
.- ( Indian Institute Of Management, Ahmedabad Bp-132 A
Subject Headings:
Sales Promotion;
Lijjat Papad -- Marketing -- Case Studies;
Copy Details:
Acc. No.: A139094, Full Call No.: 658.82 M96L, Item type: To Be Weeded Out (IIM REport) , Location: Weeded out,
------------------------- --------------------- ------ --------- ------- ------- --------- --------