658.8342  / J199N <br/>
Jain,Abhinandan K. <br/>
       NOTE ON MEASUREMENT AND SCALLING IN MARKETING 
 / 
 .-  Indian Institute Of Management, Ahmedabad,   
 .- 21 . 
.- ( Indian Institute Of Management, Ahmedabad  Mar-117   
<br/><u>Subject Headings:</u> <br/>Marketing;<br/>Consumer Behavior;
<br><U>Copy Details:</u><br> Acc. No.: <b>A139298</b>, Full Call No.: 658.8342 J199N,   Item type:  To Be Weeded Out , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>