658.8342 / M279I
Mahta,Subhash C
INSURANCE BUYING
/ A STUDY IN BEHABIOUR QUESTIONNAIRE CONSTRUCTION
.- Indian Institute Of Management, Ahmedabad, 1969
.- 5 .
.- ( Indian Institute Of Management, Ahmedabad
Subject Headings:
Consumer Behavior -- Case Studies;
Selling -- Business Insurance;
Marketing Research;
Copy Details:
Acc. No.: A139360, Full Call No.: 658.8342 M279I, Item type: To Be Weeded Out , Location: COMPACT STORAGE (BASEMENT),
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