658.81 / M312C
Mohan,Manendra
CREATIVE JUDEMENT IN ADVERTISING
/
.- Indian Institute Of Management, Ahmedabad,
.- 8 .
.- ( Indian Institute Of Management, Ahmedabad Mar-221
Subject Headings:
Advertising;
Sales Promotion;
Copy Details:
Acc. No.: A139309, Full Call No.: 658.81 M312C, Item type: To Be Weeded Out , Location: COMPACT STORAGE (BASEMENT),
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