658.82  / T239A <br/>
Tellis,Gerard J <br/>
       ADVERTISING AND SALES PROMOTION STRATEGY 
 / 
 .-  Addison-Wesley, Reading,Mass.,  1998 
 .- xvii,483 . 
<br><u>ISBN:</u> 0321014111 
<br/><u>Subject Headings:</u> <br/>Advertising;<br/>Sales Promotion;<br/>Marketing -- Management;
<br><U>Copy Details:</u><br> Acc. No.: <b>A137872</b>, Full Call No.: 658.82 T239A,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>