659.1  / J718B <br/>
Jones,John Phillip <br/>
       BEHIND POWERFUL BRANDS 
 / FROM STRATEGY TO CAMPAIGN 
 .-  Tata Mcgraw-Hill Publishing Co. Ltd., New Delhi,  c2000 
 .- x,332 . 
<br><u>ISBN:</u> 0074636642 
<br/><u>Subject Headings:</u> <br/>Advertising -- Brand Name;<br/>Products -- India;
<br><U>Copy Details:</u><br> Acc. No.: <b>A138758</b>, Full Call No.: 659.1 J718B,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>