658.827  / D297b <br/>
Davis, Scott M. <br/>
       BRAND ASSET MANAGEMENT : DRIVING PROFITABLE GROWTH THROUGH YOUR BRANDS 
 / Scott M. Davis 
 .- San Francisco: Jossey-Bass Publishers,  2000 
 .- xvi, 265p . 
<br><u>ISBN:</u> 0787950777 
<br/><u>Subject Headings:</u> <br/>Brand Name Products;<br/>Product Management;<br/>Brand Name;
<br><U>Copy Details:</u><br> Acc. No.: <b>A135601</b>, Full Call No.: 658.827 D297b,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>