658.8 / P182P3
Palmer,Adrian
PRINCIPLES OF SERVICES MARKETING
/
.- 3rd
.- Mcgraw-Hill, London, c2001
.- xvi,516 .
ISBN: 0077097483
Subject Headings:
Marketing -- Management;
Service Industries -- Marketing;
Copy Details:
Acc. No.: A137822, Full Call No.: 658.8 P182P3, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------