659.1019  / SU84A2 <br/>
Sutherland,Max,Sylvester,Alice K <br/>
       ADVERTISING AND THE MIND OF THE CONSUMER 
 / WHAT WORKS, WTHAT DOESN'T AND WHY 
 .- 2nd 
 .-  Kogan Page, London,  c2000 
 .- xiii,326 . 
<br><u>ISBN:</u> 0749429771 
<br/><u>Subject Headings:</u> <br/>Advertising And Psychological Aspects;<br/>Consumer Behaviour;
<br><U>Copy Details:</u><br> Acc. No.: <b>A133531</b>, Full Call No.: 659.1019 SU84A2,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>