659.19  / Sm51m <br/>
Smith, P. R. <br/>
       MARKETING COMMUNICATIONS : AN INTEGRATED APPROACH 
 / P. R. Smith 
 .- USA: Kogan Page,  1993 
 .- xvi, 602p . 
<br><u>ISBN:</u> 0749426993 
<br/><u>Subject Headings:</u> <br/>Communication In Marketing;
<br><U>Copy Details:</u><br> Acc. No.: <b>A135607</b>, Full Call No.: 659.19 Sm51m,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>