658.8342  / AS71C6 <br/>
Assael,Henry <br/>
       CONSUMER BEHAVIOR 
 / AND MARKETING ACTION 
 .- 6th 
 .-  South-Western Pub., Cincinnati, Oh.,  1998 
 .- xviii,718 . 
<br/>Includes Index 
<br><u>ISBN:</u> 0538867701 
<br/><u>Subject Headings:</u> <br/>Consumer Behavior;<br/>Motivational Research (Marketing);
<br><U>Copy Details:</u><br> Acc. No.: <b>A130282</b>, Full Call No.: 658.8342 AS71C6,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>