658.83  / B38H2 <br/>
Berden,William O., Netemeyer,Richard G. <br/>
       HANDBOOK OF MARKETING SCALES 
 / MULTI-ITEM MEASURES FOR MARKETING AND CONSUMER BEHAVIOR RESEARCH 
 .- 2nd 
 .-  Sage Publications,Thousand Oaks,  1999 
 .- xiv,537 . 
<br/>Includes Index 
<br><u>ISBN:</u> 076191000X 
<br/><u>Subject Headings:</u> <br/>Marketing Research;<br/>Consumer Behavior--Research;
<br><U>Copy Details:</u><br> Acc. No.: <b>A128347</b>, Full Call No.: 658.83 B38H2,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>