658.8  / R927S <br/>
Rust,Ronald D., Zahorik,Anthony J. <br/>
       SERVICE MARKETING 
 / 
 .-  Harper Collins College Pub., New York,  c1996 
 .- xx,508 . 
<br/>Includes Index 
<br><u>ISBN:</u> 0673991458 
<br/><u>Subject Headings:</u> <br/>Service Industries -- Marketing;<br/>Customer Service;
<br/><U>Author Added Entry: </u><br/>Keiningham,Timothy L.;
<br><U>Copy Details:</u><br> Acc. No.: <b>A126171</b>, Full Call No.: 658.8 R927S,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>