658.827  / SE55B <br/>
Sengupta,Subroto <br/>
       BRAND POSITIONING 
 / STRATEGIES FOR COMPETITIVE ADVANTAGE 
 .-  Tata Mcgraw-Hill, New Delhi,  c1990 
 .- viii,299 . 
<br/>Includes Index 
<br><u>ISBN:</u> 0074624016 
<br/><u>Subject Headings:</u> <br/>Brand Name Products;<br/>Advertising;
<br><U>Copy Details:</u><br> Acc. No.: <b>A124114</b>, Full Call No.: 658.827 SE55B,   Item type:  Written-off , Location: , <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>