658.827 / SE55B
Sengupta,Subroto
       BRAND POSITIONING / STRATEGIES FOR COMPETITIVE ADVANTAGE .- Tata Mcgraw-Hill, New Delhi, c1990 .- viii,299 .
Includes Index
ISBN: 0074624016
Subject Headings:
Brand Name Products;
Advertising;
Copy Details:
Acc. No.: A124113, Full Call No.: 658.827 SE55B, Item type: Written-off , Location: ,
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