659.1 / P277c
Patti, Charles H.
CASES IN ADVERTISING AND PROMOTION MANAGEMENT
/
.- New York: Wiley, 1983
.- viii,256 .
Subject Headings:
Advertising -- Case Studies;
Sales Promotion -- Case Studies;
Author Added Entry:
Murphy, John H.;
Copy Details:
Acc. No.: A81506, Full Call No.: 659.1 P277c, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------