658.802 / C855m2
Cravens, David W.
MARKETING DECISION MAKING
/ CONCEPTS AND STRATEGY
.- rev.
.- Homewood, Ill.: Richard D. Irwin, 1980
.- xv,573 .
Subject Headings:
Marketing -- Decision Making;
Decision-Making;
Author Added Entry:
Woodroff, Robert B .;
Copy Details:
Acc. No.: A71486, Full Call No.: 658.802 C855m2, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
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