658.8 / C266
Mciver, Colin
CASE STUDIES IN MARKETING, ADVERTISING AND PUBLIC RELATIONS
/
.- London: Heinemann, 1984
.- viii,224 .
Subject Headings:
Marketing Management -- Case Studies;
Advertising;
Copy Details:
Acc. No.: A84349, Full Call No.: 658.8 C266, Item type: Written-off , Location: ,
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