658.575 / C817s2
Rothberg, Robert R.
CORPORATE STRATEGY AND PRODUCT INNOVATION
/
.- 2nd
.- New York: Free Press, 1981
.- xiii,529 .
Bibliography : P. 510-515
Subject Headings:
New Products -- Addresses, Essays, Lectures;
Product Management -- Addresses, Essays, Lectures;
Copy Details:
Acc. No.: A71818, Full Call No.: 658.575 C817s2, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------