659.1019  / B326a <br/>
Bauer, Raymond Augustine <br/>
       ADVERTISING IN AMERICA 
 / THE CONSUMER VIEW 
 .- Boston: Division Of Research, Graduate School Of Business Administration, Harvard University,  c1968 
 .- xxvi,473 . 
<br/>A Report And Interpretation Of The American Association Of Advertising Agencies Study On The Consumer Judgment Of Advertising 
<br/><U>Author Added Entry: </u><br/>Greyser, Stephen A.;
<br><U>Copy Details:</u><br> Acc. No.: <b>A8422</b>, Full Call No.: 659.1019 B326a,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>