659.111 / R565a
Dalbey, Homer M.
ADVERTISING MEASUREMENT AND DECISION MAKING
/
.- Boston: Allyn & Bacon, c1968
.- xx,103 .
.- ( Marketing Science Institute. Series Of Books
Bibliography : P. 94-97
Subject Headings:
Advertising;
Decision-Making;
Marketing Management;
Author Added Entry:
Wind, Yoram;
Copy Details:
Acc. No.: A5967, Full Call No.: 659.111 R565a, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
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