659.1  / W56m <br/>
Wheatley, John J. <br/>
       MEASURING ADVERTISING EFFECTIVENESS 
 / SELECTED READINGS 
 .- Homewood, Ill.: R. D. Irwin,  c1969 
 .- ix,233. 
.- ( Ama Reprint Series     
<br/>Includes Bibliographies Articles Selected From Materials Published By The American Marketing Association 
<br/><u>Subject Headings:</u> <br/>Advertising -- Addresses, Essays, Lectures;
<br><U>Copy Details:</u><br> Acc. No.: <b>A6776</b>, Full Call No.: 659.1 W56m,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>