658.57  / Ea77n <br/>
Eastlack, J. O. <br/>
       NEW PRODUCT DEVELOPMENT 
 / 
 .- Chicago: American Marketing Association,  c1968 
 .- xii,148. 
.- ( Marketing For Executives Series  No. 13   
<br/>Includes Bibliographical References 
<br/><u>Subject Headings:</u> <br/>New Products;<br/>Product Management;
<br><U>Copy Details:</u><br> Acc. No.: <b>A6546</b>, Full Call No.: 658.57 Ea77n,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>