658.83 / M992c
Myers, James H.
       CONSUMER BEHAVIOR AND MARKETING MANAGEMENT / .- Boston: Houghton Mifflin, c1967 .- x,336 .
Bibliography : P. 315-330
Subject Headings:
Motivation Research (Marketing);
Marketing Management;
Author Added Entry:
Reynolds, William H.;
Copy Details:
Acc. No.: A2714, Full Call No.: 658.83 M992c, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
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