658.8  / L499cE <br/>
Leduc, Robert <br/>
       HOW TO LAUNCH A NEW PRODUCT 
 / 
 .- London: Crosby Lockwood,  c1966 
 .- xii,130 . 
<br/>Bibliography : P. 120-121 Originally Published As Comment Lancer Un Produit Nouveau. Paris, Dunod, 1964 
<br/><u>Subject Headings:</u> <br/>New Products;<br/>Marketing;
<br/><U>Author Added Entry: </u><br/>Wardle, John;
<br><U>Copy Details:</u><br> Acc. No.: <b>A22407</b>, Full Call No.: 658.8 L499cE,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>