How brands grow [pt.2 rev. ed.] : including emerging markets services, durables, B2B and luxury brands
By: Romaniuk, Jenni.
Contributor(s): Sharp, Byron.
Publisher: Australia Oxford University Press 2022Edition: rev. ed.Description: xiv, 239p.ISBN: 9780190330026.Subject(s): Brand name products -- Management | Branding (Marketing)DDC classification: 658.8 | R661h| Item type | Current location | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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Text Books
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PK Kelkar Library, IIT Kanpur | TEXT | 658.8 R661h pt.2 (Browse shelf) | pt.2 | Available | A186410 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: TEXT Close shelf browser
| 658.8 K848m14 cop.4 Marketing management [14th ed.] | 658.8 K848m14 cop.5 Marketing management [14th ed.] | 658.8 L944s5 Services marketing | 658.8 R661h pt.2 How brands grow [pt.2 rev. ed.] | 658.816 V888p Principles of pricing | 658.83 M294m7 cop.1 Marketing research | 658.83 M294m7 cop.2 Marketing research |
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