Designing emotion : methods and strategies for designers
By: Roth, Mareike.
Contributor(s): Saiz, Oliver.
Publisher: Switzerland Birkhauser 2022Description: 239p.ISBN: 9783035623857.Subject(s): Emotional designing | Methods for designers | Methods and strategies for designersDDC classification: 745.4 | R742d Summary: How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of “emotion grid” With illustrative product analyses| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 745.4 R742d (Browse shelf) | Checked out to Ritika Agrahari (S23119002200) | 13/06/2024 | A186204 |
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 745.4 L96P PRINCIPLES OF THREE-DIMENSIONAL DESIGN | 745.4 M92 Design as art | 745.4 P273 Pathways to well-being in design | 745.4 R742d Designing emotion | 745.4 So69j Joined up design for schools | 745.4 W843P PRINCIPLES OF TWO-DIMENSIONAL DESIGN | 745.401 M331d2 The design way |
How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate?
The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material.
In addition to case studies and interviews, this edition offers insights into the design practice of successful companies.
Provides professional design instruments for influencing emotions
Includes a folding poster for the use of “emotion grid”
With illustrative product analyses
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