Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

Amazon cover image
Image from Amazon.com

Reading graphic design in cultural context

By: Contributor(s): Language: English Publication details: Bloomsbury Visual Arts 2019 LondonDescription: xi, 230pISBN:
  • 9780857858016
Subject(s): DDC classification:
  • 741.6 L518r
Summary: Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging, and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism, and globalization, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands and everyday designed things including slogan t-shirts, car advertising, eBooks, corporate logos, posters, and music packaging.
List(s) this item appears in: New arrival August 22 to 28, 2022
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur General Stacks 741.6 L518r (Browse shelf(Opens below)) Available A185895
Total holds: 0

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging, and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism, and globalization, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands and everyday designed things including slogan t-shirts, car advertising, eBooks, corporate logos, posters, and music packaging.

There are no comments on this title.

to post a comment.

Powered by Koha