The new rules of business : get ahead or get left behind
By: Srivastava, Rajesh.
Material type:
BookPublisher: Gurugram Penguin Random House 2019Description: xxi, 326p.ISBN: 9780143446927.Subject(s): Industrial management | ManagementDDC classification: 658 | Sr38n Summary: Treating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal.
Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.
New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place.
This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658 Sr38n cop.1 (Browse shelf) | Copy 1 | Available | GB2313 | ||
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658 Sr38n cop.2 (Browse shelf) | Copy 2 | Available | GB2314 |
A national bestseller
Treating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal.
Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.
New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place.
This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
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