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The Business Idea : The Early Stages of Entrepreneurship /

By: Hougaard, S�ren [author.1].
Contributor(s): SpringerLink (Online service)0.
Material type: materialTypeLabelBookBerlin, Heidelberg : Springer Berlin Heidelberg, 2005. Description: VI, 226 p. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783540269595.Subject(s): Business. 0 | Marketing. 0 | Entrepreneurship. 0 | Management. 0 | Leadership.14 | Business and Management.24 | Business Strategy/Leadership.24 | Entrepreneurship.24 | Management.24 | Marketing.2DDC classification: 658.4092 Online resources: Click here to access online
Contents:
and Summary -- Entrepreneurship as a competency -- Creative market insight -- The window of opportunity -- Creation of the business concept -- Entry barriers to markets -- Strategies for market entry -- The positive influence of competitors -- Entrepreneurship and business ideas in the embryonic market.
In: Springer eBooks08Summary: Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship. 0
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Item type Current location Call number Status Date due Barcode Item holds
PK Kelkar Library, IIT Kanpur
Available EBK5590
Total holds: 0

and Summary -- Entrepreneurship as a competency -- Creative market insight -- The window of opportunity -- Creation of the business concept -- Entry barriers to markets -- Strategies for market entry -- The positive influence of competitors -- Entrepreneurship and business ideas in the embryonic market.

Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship. 0

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