Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
By: Viswanathan, Madhu [author.].
Contributor(s): Gajendiran, S [author.] | Venkatesan, R [author.] | SpringerLink (Online service).
Material type:
BookSeries: Education in the Asia-Pacific Region: Issues, Concerns and Prospects: 12Publisher: Dordrecht : Springer Netherlands, 2008.Description: XXIV, 223 p. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781402057694.Subject(s): Education | Marketing | Entrepreneurship | School management and organization | School administration | Education | Administration, Organization and Leadership | Education, general | Marketing | EntrepreneurshipDDC classification: 371.2 Online resources: Click here to access online | Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
E books
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PK Kelkar Library, IIT Kanpur | Available | EBK4876 |
Basic Research on Low-Literate, Low-Income Buyers and Sellers -- Developing a Consumer and Entrepreneurial Literacy Educational Program -- Consumer and Entrepreneurial Literacy Program – Marketplace Literacy -- Consumer and Entrepreneurial Literacy Program – Consumer Literacy -- Consumer and Entrepreneurial Literacy Program: Day 3 – Entrepreneurial Literacy -- Consumer and Entrepreneurial Literacy Program: Day 4 – Entrepreneurial Literacy -- Consumer and Entrepreneurial Literacy Program: Day 5 – Societal Responsibility and Other Miscellaneous Issues -- Implications for Nonprofit Organizations -- Implications for Education -- Implications for Business -- Implications for Basic and Applied Research.
This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions. There are two important resources that individuals living in subsistence need to function in the economic realm: finances and know-how. The book describes an educational program that focuses on enabling generic skills about the marketplace. This program uses the "know-why" or an understanding of marketplaces as a basis for the know-how of being an informed buyer or seller. This volume discusses implications of the research and the educational program for non-profit organizations, for research and practice in education, for business research and practice, and for academic and applied research.
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