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By its Cover

Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: New York, NY : Princeton Archit.Press, 2005.Description: 220 illus. in color. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781568986333.Subject(s): Architecture | Graphic design | Architecture / Design | Graphic DesignDDC classification: 741.6 Online resources: Click here to access online
Contents:
A Union of Function and form -- Americanizing Utopia -- Modernism and Beyond -- The Bland Breeding the Bland -- The Pillaged, Parodied, and Profound -- Redefine and Redesign.
In: Springer eBooksSummary: i JUDGING THE BOOK Books are a thing of beauty,but so are horse-drawn carriages. 1 DICK BRASS Vice President of Technology Development, Microsoft Is the printed book destined for eventual extinction? Is the thoughtfully designed book cover approaching obsolescence? The availability of ebooks has indeed increased, and print-on-demand technology will likely change the way books are marketed and purchased. But there is something special about the mass-produced book as an object– it is more than just a presentation of the ideas of an author. When a 8 text is published and the book is designed and printed, it becomes a physical manifestation not just of the ideas of the author, but of the cultural ideals and aesthetics of a distinct historical moment. Should the physical book endure the onslaught of virtual forms of information, it will likely be its very materiality that facilitates its survival. The book as an object is comfortingly substantial in its content and its material presence. At a time when so much information is dispersed in virtual form, it is especially important to examine the book as a distinctive object reflecting a marriage of authors’ words and designers’ vision. The cover is a book’s first communication to the reader, a graphic representation not simply of its content, but of its point in history–in the history of American design, in the history of American 9 ERNST REICHL ULYSSES 1934 Random House literature, in the history of American culture.
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Item type Current location Call number Status Date due Barcode Item holds
E books E books PK Kelkar Library, IIT Kanpur
Available EBK8
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A Union of Function and form -- Americanizing Utopia -- Modernism and Beyond -- The Bland Breeding the Bland -- The Pillaged, Parodied, and Profound -- Redefine and Redesign.

i JUDGING THE BOOK Books are a thing of beauty,but so are horse-drawn carriages. 1 DICK BRASS Vice President of Technology Development, Microsoft Is the printed book destined for eventual extinction? Is the thoughtfully designed book cover approaching obsolescence? The availability of ebooks has indeed increased, and print-on-demand technology will likely change the way books are marketed and purchased. But there is something special about the mass-produced book as an object– it is more than just a presentation of the ideas of an author. When a 8 text is published and the book is designed and printed, it becomes a physical manifestation not just of the ideas of the author, but of the cultural ideals and aesthetics of a distinct historical moment. Should the physical book endure the onslaught of virtual forms of information, it will likely be its very materiality that facilitates its survival. The book as an object is comfortingly substantial in its content and its material presence. At a time when so much information is dispersed in virtual form, it is especially important to examine the book as a distinctive object reflecting a marriage of authors’ words and designers’ vision. The cover is a book’s first communication to the reader, a graphic representation not simply of its content, but of its point in history–in the history of American design, in the history of American 9 ERNST REICHL ULYSSES 1934 Random House literature, in the history of American culture.

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