PERSPECTIVES IN ADVERTISING MANAGEMENT
Publisher: New York Advertising Management Development Committee 1969Description: 245,Y.Subject(s): Advertising -- Addresses, Essays, LecturesDDC classification: 659.108 | As78p| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.108 As78p (Browse shelf) | Book Request | Available | A9191 |
Total holds: 0
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| 659.10202 B285h HANDBOOK OF ADVERTISING MANAGEMENT | 659.103 G76e2 ENCYCLOPEDIA OF ADVERTISING | 659.1072 Us4q2 Using qualitative research in advertising | 659.108 As78p PERSPECTIVES IN ADVERTISING MANAGEMENT | 659.1082 Qu44e ETHICS, ADVERTISING AND RESPONSIBILITY | 659.10942 B78s SPENDING ADVERTISING MONEY | 659.10942 T362v VISIBLE PERSUADERS |
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