NEW RESEARCH IN MARKETING
By: Preston, Lee E.
Series: Iber Special Publications. Publisher: Berkeley Institute Of Business And Economic Research University Of California c1965Description: 132,Y.Subject(s): Marketing ResearchDDC classification: 658.83 | R311n| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.83 R311n (Browse shelf) | Book Request | Available | 76295 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 658.83 M389p PURCHASING BEHAVIOR AND PERSONAL ATTRIBUTES | 658.83 M992c CONSUMER BEHAVIOR AND MARKETING MANAGEMENT | 658.83 R311 RESEARCH TRADITIONS IN MARKETING | 658.83 R311n NEW RESEARCH IN MARKETING | 658.83 R494 RISK TAKING AND INFORMATION HANDLING IN CONSUMER BEHAVIOR | 658.83 Se75r RESEARCH METHODS IN MARKETING AND MANAGEMENT | 658.83 SE95M MARKETING RESEARCH |
Includes Bibliographical References
At Head Of Title : Research Program In Marketing, Graduate School Of Business Administration, University Of California, Berkeley
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