MANAGEMENT OF THE ADVERTISING FUNCTION
By: Oxenfeldt, Alfred Richard.
Contributor(s): Swan, Carroll J.
Material type: BookPublisher: Belmont, Calif. Wadsworth Pub. 1964Description: 88.Subject(s): Advertising -- CostsDDC classification: 659.1 | Ox2mItem type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1 Ox2m (Browse shelf) | Book Request | Available | 70035 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
659.1 K678 ADVERTISING PROCEDURE | 659.1 L994o OFF MADISON AVENUE | 659.1 M393i INTELLIGENT BUYER'S GUIDE TO SELLERS | 659.1 Ox2m MANAGEMENT OF THE ADVERTISING FUNCTION | 659.1 P173m MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS | 659.1 P277c CASES IN ADVERTISING AND PROMOTION MANAGEMENT | 659.1 P412S2 STRATEGIC ADVERTISING MANAGEMENT |
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