OFF MADISON AVENUE
By: Lyon, David G.
Material type:
BookPublisher: New York Putnam c1966Description: 246.Subject(s): AdvertisingDDC classification: 659.1 | L994o
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1 L994o (Browse shelf) | Book Request | Available | 78342 |
Total holds: 0
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| 659.1 K636a2 ADVERTISING | 659.1 K636a2 ADVERTISING | 659.1 K678 ADVERTISING PROCEDURE | 659.1 L994o OFF MADISON AVENUE | 659.1 M393i INTELLIGENT BUYER'S GUIDE TO SELLERS | 659.1 Ox2m MANAGEMENT OF THE ADVERTISING FUNCTION | 659.1 P173m MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS |
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