ADVERTISING AND ECONOMIC THEORY
By: Lever, Edward Albert.
Material type: BookPublisher: London Oxford University Press 1947Description: 132.Subject(s): Advertising | Consumption (Economics)DDC classification: 659.1 | L576aItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | General Stacks | 659.1 L576a (Browse shelf) | Available | 2689 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
659.1 H169P PLANNING FOR POWER ADVERTISING | 659.1 J718U ULTIMATE SECRETS OF ADVERTISING | 659.1 L23a Advertising by design | 659.1 L576a ADVERTISING AND ECONOMIC THEORY | 659.1 P412S STRATEGIC ADVERTISING MANAGEMENT | 659.1 T543U THE (UN)COMMON SENSE OF ADVERTISING | 659.1 W555a Advertising |
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