ADVERTISING MANAGEMENT
By: Boyd, Harper W.
Contributor(s): Newman, Joseph W.
Material type:
BookPublisher: Homewood, Ill. R. D. Irwin 1965Description: 569.Subject(s): AdvertisingDDC classification: 659.1 | B693a
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1 B693a (Browse shelf) | Book Request | Available | 57440 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 659.1 As78m MARKET AND MEDIA EVALUATION | 659.1 B637a ADVERTISING | 659.1 B6395m MANAGEMENT & ADVERTISING PROBLEMS IN THE ADVERTISER-AGENCY RELATIONSHIP | 659.1 B693a ADVERTISING MANAGEMENT | 659.1 C813a ADVERTISING RESOURCE ALLOCATION | 659.1 C813m MANAGING ADVERTISING EFFECTIVELY | 659.1 G415a ADVERTISING MANAGEMENT |
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