MATHEMATICAL MODELS AND MARKETING MANAGEMENT
By: Buzzell, Robert Dow.
Material type:
BookPublisher: Boston Division Of Research, Graduate School Of Business Administration, Harvard University 1964Description: 281.Subject(s): Marketing -- Mathematical ModelsDDC classification: 658.8018 | B989m
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8018 B989m (Browse shelf) | Book Request | Available | 55046 |
Total holds: 0
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| 658.801 H128m MEANING AND SOURCES OF MARKETING THEORY | 658.8012 P293s Strategic customer management | 658.8018 B226e EXPERIMENTATION IN MARKETING | 658.8018 B989m MATHEMATICAL MODELS AND MARKETING MANAGEMENT | 658.8018 C811d DECISION EXERCISES IN MARKETING | 658.8018 D333m MARKETING MODELS | 658.8018 G84m MARKSIM |
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