ECONOMIC IMPLICATIONS OF ADVERTISING
By: Firestone, O. J.
Material type:
BookPublisher: Toronto Methuen c1967Description: xiii,210.Subject(s): Advertising -- CanadaDDC classification: 659.10971 | F514e
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.10971 F514e (Browse shelf) | Book Request | Available | K5006 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 659.1082 Qu44e ETHICS, ADVERTISING AND RESPONSIBILITY | 659.10942 B78s SPENDING ADVERTISING MONEY | 659.10942 T362v VISIBLE PERSUADERS | 659.10971 F514e ECONOMIC IMPLICATIONS OF ADVERTISING | 659.111 B467f FINANCIAL PUBLIC RELATIONS | 659.111 C979e3 Effective public relations | 659.111 R565a ADVERTISING MEASUREMENT AND DECISION MAKING |
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