Behavioral marketing : delivering personalized experiences at scale
By: Walters, Dave.
Material type:
BookPublisher: New Jersey Wiley 2015Description: xxi, 229p.ISBN: 9781119076575.Subject(s): Consumers' preferences | Customer relations | Internet marketingDDC classification: 658.872 | W171b
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.872 W171b (Browse shelf) | Available | A182092 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.872 C671S SEARCH MARKETING STRATEGIES | 658.872 R189s2 Statistical and machine-learning data mining | 658.872 Sp66s Social media analytics | 658.872 W171b Behavioral marketing | 658.88 An23c The credit scoring toolkit | 658.88 C839 CREDIT RISK MANAGEMENT | 658.88 C839C CREDIT RISK MANAGEMENT |
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