Adkatha : the story of Indian advertising
By: Halve, Anand.
Contributor(s): Sarkar, Anita.
Material type: BookPublisher: Goa Centrum 2011Description: 333p.ISBN: 9788192043210.Subject(s): Advertising | Social aspects of advertisingDDC classification: 659.10420954 | H169aItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | General Stacks | 659.10420954 H169a (Browse shelf) | Available | A181210 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
659.10184 R18q QUANTITATIVE THEORIES IN ADVERTISING | 659.1019 SU84A2 ADVERTISING AND THE MIND OF THE CONSUMER | 659.1042 Un27 Undressing the ad | 659.10420954 H169a Adkatha | 659.144 St82 Strategies in e-business | 659.2 C162p5 PUBLIC RELATIONS | 659.2 K163c Corporate reputation decoded |
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