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Adkatha : the story of Indian advertising

By: Halve, Anand.
Contributor(s): Sarkar, Anita.
Material type: materialTypeLabelBookPublisher: Goa Centrum 2011Description: 333p.ISBN: 9788192043210.Subject(s): Advertising | Social aspects of advertisingDDC classification: 659.10420954 | H169a
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur
General Stacks 659.10420954 H169a (Browse shelf) Available A181210
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
659.10184 R18q QUANTITATIVE THEORIES IN ADVERTISING 659.1019 SU84A2 ADVERTISING AND THE MIND OF THE CONSUMER 659.1042 Un27 Undressing the ad 659.10420954 H169a Adkatha 659.144 St82 Strategies in e-business 659.2 C162p5 PUBLIC RELATIONS 659.2 K163c Corporate reputation decoded

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