Business-to-business marketing [4 vols.]
By: Ellis, Nick, Ed.
Contributor(s): Tadajewski, Mark ,Ed.
Material type:
BookPublisher: Los Angeles Sage 2010Description: 4v. (various pagings).ISBN: 9781849205467.Subject(s): Industrial marketingDDC classification: 658.804 | B964
Contents:
Contents: v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.804 B964 (Browse shelf) | vol.2 | Available | A174745 | ||
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.804 B964 (Browse shelf) | vol.3 | Available | A174746 | ||
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.804 B964 (Browse shelf) | vol.4 | Available | A174747 | ||
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.804 B964 (Browse shelf) | vol. 1 | Available | A174744 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.804 B75B BUSINESS-TO-BUSINESS MARKETING | 658.804 B964 Business-to-business marketing [4 vols.] | 658.804 B964 Business-to-business marketing [4 vols.] | 658.804 B964 Business-to-business marketing [4 vols.] | 658.804 B964 Business-to-business marketing [4 vols.] | 658.804 H229T TECHNICAL MARKETING COMMUNICATION | 658.804 H976B BUSINESS MARKETING MANAGEMENT |
Contents: v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.
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